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Tracking The Talent Acquisition Funnel - WalkWater Talent Advisors

As per a survey, almost 60% of candidates have reported of a negative experience while on their journey towards being hired, which is absolutely not right! The experience that a candidate has while interacting with a business, whether it takes days, weeks, or months, before he is hired, should be a positive one. And this is why businesses today are hiring specialized leading talent acquisition companies in India, to ensure that the entire recruitment journey is a good one for both the business and the candidate(s). Let’s help you know what makes such talent acquisition professionals stand apart to make the journey a positive one, despite the multiple detours, sidetracks, and backtracking that may be involved in the long expedition.


They map the candidate journey right from the beginning

This is the first step of constructing the funnel and the journey of the candidates, which should be. And, this first step involves understanding where a candidate is most likely to encounter the company for the first time – Is it through a blog, on social media, from a physical advertisement, or elsewhere? This will decide upon the kind of candidate the business can get. Also, what needs to be looked for is whether a particular candidate has been frequently browsing through the blogs or posts, or has he been trying to gain company attention through comments, likes, or shares? All these touchpoints can help understand a lot about the candidate. Any interested candidate can be contacted through emails and messages by offering them general company information and any opportunities.

They connect the candidate intention to the business culture and goals

The next step is moving towards the interview cycle and new hire onboarding, which comes only after a series of well-planned steps, such as –

Awareness – Looking at page view numbers can help identify how many people the content has reached to. Social media follower counts can also tell about who all are watching the company’s presence. After this, a combination of click-throughs and conversions can further help get a better handle on the pages that are working better than the others.

Consideration – More conversions on a particular piece of content means better content and better engagement on the page. Particular multiple page views, click-throughs, and interactions with social accounts can show the interest a candidate has, considering that the individual could be a potential candidate.

Analysis – Next, the number of applications for a particular role can be analyzed. The number of applications submitted, the source of each application submitter, and every other such aspect can bring a thorough understanding of a campaign.

Selection – Once all of the above has been mapped, the last stage is that of selection and hiring. Engaging with interested and potential candidates through the journey is important, and can help in this final stage.

No matter how big or small the journey is, but the more relevant topics and information collected, the more appropriate adjustments can be made to the touchpoints where required, and the happier the candidates will be. After all, a happy candidate will work better for an organization, and reap in profits for the business. Hence, the entire journey of a candidate from the initial contact to the final hire is important to be taken care of well, by keeping in mind the intention of the candidates as well as the goals of the hiring company. And, this is just what WalkWater Talent Advisors do, making them one of the leading talent acquisition companies in India today!

 

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