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How Is Digital Transformation Changing Retail Recruitment Scenarios - WalkWater Talent Advisors

Just like any other industry, even retail is seeing a digital transformation now; thanks to eCommerce giants like Amazon and Flipkart. The digital transformation is not limited to only sales or marketing; instead, it has also seen to be bringing about change in terms of talent acquisition too. Recruiting for retail positions is becoming harder than ever, with the old traditional way of finding employees not being enough. The talent acquisition teams have to hence move forward of the traditional in-store recruitment practices and job fairs, to more digital channels, where ideal candidates spend most of their time.


The challenges faced in recruiting for retail

With retail undergoing digital transformation, there are quite a few challenges being faced. First and foremost, it is more than crucial to be able to target the right kind of candidates, specifically and effectively for passive ones, rather than job seekers. Then, there is a requirement of gathering and analyzing relevant data on things like click-rates, applies, application attrition, etc.

It is important to understand that with digital transformation, the retail industry is working to reinvent the way customers purchase products, creating new relationships between digital and physical stores, in order to keep them relevant. Talent acquisition requires to do the same.

The future of digital talent acquisition

Digital talent acquisition is where new technology is used to empower people; the technologies including Artificial Intelligence, Robotic Process Automation, Predictive Analysis, and more. This brings up automated and highly-targeted social media campaigns, designed to familiarize regional job candidates with the employer brand. Moreover, job postings, advertising, and data collection, all become automated on niche web channels where the ideal candidates are seen to spend more of their time. Using these channels, both active and passive candidates are given a chance to encounter the employer brand, recognizing the various future opportunities that can be provided with the job.

The results of digital transformation

With all of this, a significant amount of time and energy is saved on the parts of the recruiters, which in turn means an improved ROI. In addition, it also represents a way to help recruiters focus on other important tasks too, thus giving them the power to create more D&I initiatives, and examine the ways the employer brand plays out in-house, all of which can address high turnover rates. Digital transformation, thus, brings bolstered creativity, and successful data-driven recruitment to the frontline.

Speaking of data-driven recruitment, automating repetitive tasks can turn digital transformation into a real value-added proposition, empowering talent acquisition professionals to focus on boosting engagement on those online platforms where ideal candidates are spending their time. Data-driven recruitment means gathering information from every stage of the recruitment flow, right from first touch content to online applications, to the interview process, and then using the data to make better decisions. This becomes easily possible because you are able to use Google Analytics and site-specific reporting to learn why applicants may be dropping out, which in turn helps to create a more streamlined experience for the candidates so that the apply rates tick up. All in all, you can boost up your application rates, and thus improve your ROI.

To avoid all of the above hassles, you may also partner with leading talent acquisition companies in India, one like WalkWater Talent Advisors, who are always well-versed with the changing times, and are also experienced with working in parallel with the digital transformation in better ways.

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