Skip to main content

How Is Digital Transformation Changing Retail Recruitment Scenarios - WalkWater Talent Advisors

Just like any other industry, even retail is seeing a digital transformation now; thanks to eCommerce giants like Amazon and Flipkart. The digital transformation is not limited to only sales or marketing; instead, it has also seen to be bringing about change in terms of talent acquisition too. Recruiting for retail positions is becoming harder than ever, with the old traditional way of finding employees not being enough. The talent acquisition teams have to hence move forward of the traditional in-store recruitment practices and job fairs, to more digital channels, where ideal candidates spend most of their time.


The challenges faced in recruiting for retail

With retail undergoing digital transformation, there are quite a few challenges being faced. First and foremost, it is more than crucial to be able to target the right kind of candidates, specifically and effectively for passive ones, rather than job seekers. Then, there is a requirement of gathering and analyzing relevant data on things like click-rates, applies, application attrition, etc.

It is important to understand that with digital transformation, the retail industry is working to reinvent the way customers purchase products, creating new relationships between digital and physical stores, in order to keep them relevant. Talent acquisition requires to do the same.

The future of digital talent acquisition

Digital talent acquisition is where new technology is used to empower people; the technologies including Artificial Intelligence, Robotic Process Automation, Predictive Analysis, and more. This brings up automated and highly-targeted social media campaigns, designed to familiarize regional job candidates with the employer brand. Moreover, job postings, advertising, and data collection, all become automated on niche web channels where the ideal candidates are seen to spend more of their time. Using these channels, both active and passive candidates are given a chance to encounter the employer brand, recognizing the various future opportunities that can be provided with the job.

The results of digital transformation

With all of this, a significant amount of time and energy is saved on the parts of the recruiters, which in turn means an improved ROI. In addition, it also represents a way to help recruiters focus on other important tasks too, thus giving them the power to create more D&I initiatives, and examine the ways the employer brand plays out in-house, all of which can address high turnover rates. Digital transformation, thus, brings bolstered creativity, and successful data-driven recruitment to the frontline.

Speaking of data-driven recruitment, automating repetitive tasks can turn digital transformation into a real value-added proposition, empowering talent acquisition professionals to focus on boosting engagement on those online platforms where ideal candidates are spending their time. Data-driven recruitment means gathering information from every stage of the recruitment flow, right from first touch content to online applications, to the interview process, and then using the data to make better decisions. This becomes easily possible because you are able to use Google Analytics and site-specific reporting to learn why applicants may be dropping out, which in turn helps to create a more streamlined experience for the candidates so that the apply rates tick up. All in all, you can boost up your application rates, and thus improve your ROI.

To avoid all of the above hassles, you may also partner with leading talent acquisition companies in India, one like WalkWater Talent Advisors, who are always well-versed with the changing times, and are also experienced with working in parallel with the digital transformation in better ways.

Labels:

Comments

Post a Comment

Popular posts from this blog

Invaluable Millennial Traits Required In Today’s Competitive Workspace - WalkWater Talent Advisors

Recruitment is not the same as before, neither are the millennials who need to be hired today. When there’s a mixed group of people from all ages in a workplace, millennials generally have a bad reputation. They are believed to lack good work ethics. So how true is this? While the above assumption may be true for a good number of young people working today, it can't be generalized for the entire group as a whole. Moreover, the millennial generation possess a lot of invaluable traits that are required in today’s competitive workspace, some of which we’ve stated below. Millennials are tech-savvy Millennials are tech-savvy, and are quick to adopt new technologies and learn new system quickly, which cannot be expected from older generations. Utilizing millennials thus in the right roles that require a good amount of technological understanding is a wise decision. Millennials are team-oriented Millennials, while in school, were taught to learn using a cooperative learning approa...
Post a Comment
Read more

How Strengthening Leader-Employee Relationships Impacts Workplace Targets

  We all know how post the pandemic, there are abundant professional opportunities, but limited talent available. It has thus become very difficult for employers and leaders to retain their existing employees as well as attract new employees in today’s candidate-driven market. The high competition around means that the organization needs to offer something more than a great financial package and other benefits in order to attract and appoint the best employees. This is where   top executive search firms in Bangalore , like WalkWater Talent Advisors, can significantly help with planning on the right strategies to invite in great talent. And, in order to maintain your existing team, there are a few things that you need to do on your own. Below are mentioned some strategies that can help strengthen your relationship with your current employees, so that they’re not going anywhere in the near future to come. Ensure to adapt these strategies into your existing plan to reduce your se...
Post a Comment
Read more

Talent Acquisition – Doing It The Right Way - WalkWater Talent Advisors

The corporate world is significantly changing and evolving, which has also led to evolving practices of working. One other field that has seen a noteworthy modification is the way in which candidates are hired for an organization, especially when it comes to high-level jobs. Enterprises are now drifting away from simple recruitment, and are adopting the practices of talent acquisition. Generally, you would think that recruitment and talent acquisition are the same thing, but in actuality, they are very different from each other. Recruitment is an approach that focuses on filling up vacancies for an organization. But, talent acquisition is a more strategic approach that focuses on finding executives and leaders who not only fill the current vacancies appropriately, but can also help in fulfilling futuristic business goals. Talent acquisition is thus targeted towards acquiring skilled candidates for a long term. How to make the most out of a talent acquisition program? Talent acquisition...
Post a Comment
Read more